A YouTube sensation! (Not the cat playing a piano)

In April 2009, Centroid joined forces with Partizan and MPC to shoot the legendary Evian rollerskating babies commercial, which recieved 24 million hits on YouTube in it's first month!

We covered the volume floor with tongue and groove to give the performers(from Starlight Express) a fast surface to skate on and for a day the studio became a roller disco! Thankfully, leg warmers were banned.

And no, we didn't actually capture babies in rollerskates...



The making of the Evian babies commercial...

Man babies!
The Centroid roller rink
Director Michael Gracey watches the action...

DJ Centroid feat. MC Mocap

In July 2009, a collection of young ladies and gentlemen visited the studio to get down and generally shake their groove thang for the opening sequence for DJ Hero. (That is how young people speak isn't it?)
We gave them a polished roll of lino, stood back and watched them be offensively athletic, funky and 'street'. At one point someone even said 'yo'.

Directed by Marco Puig for Warp Films, with post production duties going to Framestore, here's the final piece in all it's glory. It is a bit loud though...


poo

Young people and their music...

Then he fell over...

Ahh...a bit of culture...

The Virtual Cellist was the brainchild of William Todd Jones, who we had previously worked with Centroid on What's Your News? The concept was a fusion of the beautiful music of classical cellist Matthew Barley with visuals of the performance, captured live and applied to various character models. These visuals would be mixed with pre-recorded footage by Yeast Culture VJ Nick Hillel. The performance took place at King's Place in Central London and was also streamed live over the web!

Another Centroid slam dunk!

In July 2008, we set up our mobile system in one of the epic stages on the Pinewood lot to shoot a commericial for Glassworks. It involved motorbikes that transformed into robots to play a late night game of basketball. That's exactly how the whole Terminator thing started.

Here's the finished piece in all it's shiny glory!

This actually happens more often than you'd think.

Insert a 'dribble' and 'ball' gag here...

No basketball players were hurt in the making of this commercial.

Well, not many...